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Somyak Pathak · India's Only Admission Marketing Coach

If spending money was the solution to the admission problem —
not a single seat in India would be empty.

Yet here we are. Every season.

You have spent on hoardings. Agencies. Ads. Counsellors. Principals.
And the seats are still not full.

The problem was never the budget.
It was never the building.
It was never the board.
It is the system. And you have never been shown how to build one.

Calculate what your empty seats are really costing you →
Somyak Pathak
Somyak Pathak India's Only Admission Marketing Coach
What are your empty seats really costing you?

Not this year. Over a lifetime.
Also — calculate what the interest on your school loan is costing you while those seats stay empty.

Your empty seats are not just lost revenue.

They are paying your bank's interest for you.

Where should we send your school's revenue report?

We will never share your details. Ever.

You already knew.
You just never calculated it this way.

Now think of your school as a factory.
Your seats are machines.
Empty seats are machines sitting idle — burning cost, producing nothing.
No factory owner in India would accept this.
Would you?

Before we show you how to fix it — listen to this first.

Tell us if it sounds familiar.

▶
Audio Preview

Do you think these calls will help you in increasing admissions?

These are real calls. Real schools. Real teams. School names have been removed.

Reception Call

A parent calls to ask about admissions. Listen to how the call is handled.

Telecaller Outbound Call

A telecaller makes an outbound call to a fresh inquiry. Listen to the first 30 seconds.

If any of this sounded like your school — you are in the right place.

Let's find out exactly where your school is losing admissions.

9 questions. 2 minutes. You'll know your problem by the end.

Question 1 of 9
Do you know your Cost Per Admission this season?
(Marketing spend + Sales spend ÷ Number of admissions)
If you don't know what one admission costs you — you cannot decide where to spend the next rupee.
Question 2 of 9
What is your current marketing spend ratio?
Must add up to 100
Most schools are spending 80% offline and getting 20% of their results from it. The ratio is usually backwards.
Question 3 of 9
Does your sales team focus on — or are they keen to do — outbound marketing?
A team that waits for parents to come to them will always underperform. The school that goes to the parent first — wins.
Question 4 of 9
Do you have a system that tells you the source of every inquiry and how many converted to admissions?
You cannot fix what you cannot see. If you don't know where your inquiries are coming from — you are guessing with lakhs of rupees.
You're halfway through your diagnosis.
Where should we send your school's personalised report?

We will never share your details. Ever.

Question 5 of 9
How many calling scripts has your telecaller been trained on — or have you provided?
A telecaller without a script is not selling. They are hoping. And hope is not a strategy.
Question 6 of 9
Do you believe infrastructure spending is the main reason your admissions are low?
Every school we've visited that blamed infrastructure — had a conversion problem, not a construction problem.
Question 7 of 9
On a scale of 1–10 — how would you rate your sales staff on follow-up and closing?
1 — Very Poor10 — Excellent
5
The schools we work with rated their teams 4.2 on average before the course. After — 8.1. Same people. Different system.
Question 8 of 9
What excuse does your team give most often for not closing admissions?
If your team is asking you for discounts — they have run out of selling skills. Discounts are the last resort of an untrained salesperson.
Question 9 of 9
Do you feel your team is currently unable to sell your school the way it deserves to be sold?
Most owners answer yes — and feel guilty immediately. Don't. You were never given the tools to build this team. Until now.
Here is what 600+ school owners told us
when they answered these same questions.
Less than 1%
ever calculated their Cost Per Admission
Less than 1%
had given their telecaller even one script
Less than 1%
had a structured follow-up system in place
Less than 1%
knew their team was the problem — not the fees
You are not alone. And this is not permanent.

You just described 600 schools we've visited.

Almost word for word.

When we sit across from school owners across India — in Gurugram, Visakhapatnam, Bangalore, Dehradun, Lucknow — they all say the same things.

"Our fees are competitive. Our school is good. But admissions just don't come the way they should."

The inside truth of this industry is simple.
School owners are spending lakhs — if not crores — every year. On infrastructure. On marketing. On sales teams.
And yet. Inquiries are not crossing a few hundred. Visits are not even reaching five hundred a year.
Admissions are not doubling. Not even close.
The number of Transfer Certificates being issued every year — stays exactly the same.
The team has no answers. And we accept these numbers — because we have other businesses, other responsibilities, other fires to put out.
So admission season comes. And goes. Same results. Different excuses.
This is not normal. You just got used to it.
Every school we have visited has the same four problems.
Not similar. The same.
"

I had been running this school for 18 years. I genuinely thought the problem was our building.

— School Owner, Lucknow
"

My telecaller was describing our swimming pool to every parent. I only found out when I listened to a recording for the first time.

— School Director, Bangalore
"

We were spending ₹18 lakh a season on marketing. Our cost per admission was ₹47,000. We had no idea.

— Trustee, Gurugram Group School

Every school we have visited has one of these four problems.
Most have all four.

Problem 01
Not Generating Inquiries
Your school exists. Parents don't know it does.
You are marketing to the whole city when your parent lives 8 kilometres away.
Your Google ad is sending traffic to your homepage.
Your hoarding is on a road the right parent never drives on.
Nobody is raising their hand and saying — tell me more about your school.
Problem 02
Not Generating Visits
Inquiries are coming in. Nobody is showing up.
Your telecaller picks up the phone. Describes the swimming pool. Mentions the yoga room.
The parent says — "okay I'll think about it."
And disappears forever.
The visit never happens because nobody was trained to make it happen.
Problem 03
Not Converting Visits
Parents are walking in. And walking back out.
They sat in your reception. They did the tour. They met the counsellor.
They said — "we'll discuss and get back to you."
No follow up system. No pain extraction. No structured close.
They gave admission to the school down the road that called them three times that week.
Problem 04
Retention
The front door is open. So is the back door.
New admissions come in every season. Transfer Certificates go out every season. In the same numbers.
Nobody is measuring why students are leaving.
Nobody is building a system to make them stay.
You are filling a bucket with a hole in it.
These are not market problems.
These are not fee problems.
These are not location problems.
These are system problems. And systems can be built.

Have you tried all of this?

We know you have. Because every school owner we have met has.

✗Spent more money on marketing — every single season
✗Hired a new Principal from a reputed school at a premium salary
✗Hired an experienced counsellor who claimed she was a sales expert
✗Changed the marketing agency — more than once
✗Ran expensive Google and Facebook ads with nothing to show for it
✗Gave full page ads in newspapers and magazines
✗Sponsored local events and competitions
✗Put holiday promotions on every WhatsApp group you could find
✗Ran a referral program that nobody followed through on
✗Tried SEO for 6 months and got a report nobody understood
✗Boosted posts on Facebook and Instagram
✗Spent money growing followers who never became parents
✗Bought likes and engagement to look credible
✗Did social media marketing with no inquiry to show for it
✗Changed the logo and school branding
✗Made new creatives with a new designer every season
✗Made a new video every year
✗Built a new website
✗Put up new hoardings in new locations
✗Gave discounts on fees to close admissions
✗Offered free transport to attract families
✗Organised open days that felt busy but converted nothing
✗Sent your team for training that changed nothing on Monday morning

And admissions still didn't double.

Because none of these fix the system.

They are all surface solutions to a structural problem.

You didn't fail.

You were never given the right tools.

It is time to do something different.

Ready to fix all four problems — at once?

The Double Your Admissions Course. 3 sessions. 1 implementation week. Complete transformation.

S1
Monday Evening School Owner only
The Marketing Machine
→Financial Calculator
→Hyper-local offline strategy
→Google, Facebook, SEO — what works and what doesn't
→2K 1W testing framework
→Custom Audience and Lookalike setup
One week between Session 1 and Session 2. You apply what you learned. Early results start here.
S2
Following Tuesday Evening School Owner only
The Sales Engine
→Telecalling Science — 4-step framework
→40 ready-to-use scripts
→How to lock a visit in one call
→School visit design — the 50-minute journey
→Pain Extraction Form
S3
Wednesday, 11 AM – 4 PM Owner + Full Staff
Live Implementation
→Staff trained on everything from Sessions 1 & 2
→201 Marketing Activities mapped to your school
→Follow-up system built live
→90-day roadmap created
→Live audit of your school
What you take home
✓40 Telecalling Scripts
✓201 Marketing Activities Checklist
✓Pain Extraction Form Template
✓Financial Calculator
✓School Tour Checklist
✓Follow-Up 7-Day Calendar
✓Positioning Numbers Sheet
✓Admission Audit Sheet
4x
Admissions — School in Gurugram
2x
Admissions — School in Dehradun
90%
Reduction in marketing spend
8 days
First results after Session 1
"If we had met you five years ago, we'd have four or five more schools by now — and saved crores."
— Pranith - Owner of Balaji Highfields
"Not one of the other 499 CBSE schools in our city knows what you just taught us."
— Kiran Vijay - Owner of NCFE
"Being an outsider of this industry, it is so amazing that you have created what we never could."
— Garv Aggarwal - Edify group
₹98,000inclusive of GST
Day 1 and Mini Module fees adjusted if already purchased.
Reserve My Seat — ₹98,000 → WhatsApp to discuss →

You Cannot Double Admissions by Doing
More of What Is Already Not Working.

You can open 10 more schools, take the best franchise, hire a new principal, replace your counsellor, offer bigger discounts or spend crores upgrading infrastructure.

Your admissions may still not change.

Because the real problem lies deeper.

Join this ₹3999, 2-hour World-Class Admissions Webinar and understand exactly why your enquiries, visits and conversions are not growing — and what has fundamentally changed in the school market.

You will understand:

  • Why discounts are not the solution.
  • Why changing counsellors repeatedly does not solve the problem.
  • Why better infrastructure alone does not fill seats.
  • Why spending more on marketing can actually make things worse.
  • What you actually need to change to Double Your Admissions.
2 Hours. ₹3,999. Complete Clarity.
REGISTER FOR ₹3,999 →
Not Even Ready For Webinar?
Diagnose Your Problem
Double Your Admissions — book by Somyak Pathak
The Book

Everything in one place.

The complete admission marketing playbook for Indian school owners.

Built from 600+ school visits. Written for the owner who wants to understand the system — not just follow instructions.

₹3,999
Get The Book →
Real Results

Hear it from school owners.

Real schools. Real admissions. In their own words.

MEET YOUR COACH

About Somyak Pathak

He's not here to inspire you. He's here because every school deserves a full classroom.

Somyak Pathak works with school owners on exactly one problem: turning enquiries into admissions. He calls himself India's Only Admission Marketing Coach because most marketing advice out there is written for e-commerce brands and retail — not for a business where trust, timing and a parent's decision cycle work completely differently.

His sessions are not motivational talks. They are structured, honest breakdowns of exactly where a school's admission funnel is leaking, and what to fix first.

You don't have to agree with everything he says. But you will leave the Double Your Admissions webinar with a clearer picture of your funnel than you arrived with.

No motivational fluff Structured, honest frameworks Funnel-first thinking
Somyak Pathak
Somyak Pathak India's Only Admission Marketing Coach

Before you go — three more things.

See what's working for schools — every single day.
Real strategies. Real results. Posted daily. No fluff. No motivation quotes. Just admission marketing that works.
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Every week — strategies, frameworks, and real results from schools across India. You don't have to figure this out alone.
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We travel India. Can we visit your school?
We are constantly travelling across India for sessions and school visits.

If you would like Somyak to stop by your school — even just for a cup of tea — tell us today. We plan our travel in advance. The earlier you tell us, the sooner we get there.

This is not a sales call. This is a conversation — at your school, on your terms.
Tell us where to reach you
Share your details and we'll get back to you on WhatsApp.